Ingredient

Ingredient is a team of strategists, designers and developers, copywriters, photographers, videographers, and culinary professionals. With decades of marketing experience and a passion for food and culture, Ingredient has become synonymous with helping big and small brands share their stories and connect with consumers. 

Ingredient's services include ingredient sourcing and procurement, recipe development, sensory evaluation, nutritional analysis, and quality assurance. They also offer regulatory support and can help clients navigate the complex regulatory landscape of the food and beverage industry.

Ingredient has a strong commitment to sustainability and works to source ingredients that are environmentally responsible and socially conscious. They also prioritize transparency and communication with their clients to ensure that they are meeting their needs and exceeding their expectations.

If you’ve ever opened a brochure or email from your local grocery chain and seen delicious recipes accompanied by brilliant photography, the talented experts at Ingredient more than likely played a part; their wide range of clients include Lunds and Byerly’s, Betty Crocker, Pillsbury, Heggie’s Pizza, and Old El Paso. 

Element broker Ian McRoberts has worked with the crew at Ingredient for the past 15 years. Ian helped secure the right studio space which required high ceilings, room for three kitchens, and just the right amount of light. With a lease signed in 2021 and construction completed in 2022, Ingredient has a tremendous new studio space in Northeast Minneapolis. 

If you’re curious about what’s cooking in the Ingredient studio kitchen, follow them on Instagram @ingredient.mn.