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After helping a long-time client acquire a new facility in Plymouth to support their growing business, Element was engaged to market and sell their former industrial property at 1201 Dupont Ave N. Leveraging a targeted marketing strategy and deep industrial market expertise, Element positioned the asset to maximize value while highlighting both its operational capabilities and long-term redevelopment potential.
Opportunity & Challenges
Following the successful relocation of the client's operations, ownership sought to maximize the value of its former facility. The challenge was marketing a highly specialized industrial building with existing cold storage and food production infrastructure while also broadening its appeal to buyers seeking redevelopment or flexible industrial opportunities.
Approach
Element developed a targeted marketing campaign that showcased the property's unique infrastructure—including temperature-controlled warehouse space, food production capabilities, and industrial power—while emphasizing the flexibility offered by its PR1 Industrial zoning. The team conducted direct outreach to industrial brokers and owner-users throughout the market, expanding the buyer pool beyond traditional users and positioning the property for multiple future uses.
Results
→ Successfully advised client through both acquisition and disposition transactions
→ Sold the property for $1,695,000
→ Executed a targeted broker-to-broker marketing campaign to maximize exposure
→ Positioned the property for both industrial users and redevelopment opportunities
→ Highlighted specialized warehouse, cold storage, and food production infrastructure to attract qualified buyers
→ Delivered a seamless transition allowing the client to focus on its new headquarters while maximizing the value of its previous asset
