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Element represented Augsburg University in the successful disposition of the former Bethany Lutheran Church, guiding the sale of a historic community asset with care, discretion, and strategic market positioning. The transaction balanced ownership's financial objectives with a thoughtful transition that allows the property to continue serving the surrounding neighborhood.
Role
Disposition, Marketing Strategy, Transaction Management, and Strategic Advisory
Opportunity & Challenges
As Augsburg University prepared to sell the former Bethany Lutheran Church, the property required a thoughtful marketing approach that recognized both its historic significance and its future potential. The objective was to maximize value for ownership while identifying a buyer committed to preserving the building's role as a community gathering place and carefully managing communications throughout the transaction.
Approach
Element developed a targeted disposition strategy that positioned the property's unique architectural character, community presence, and adaptive reuse potential. Throughout the process, the team coordinated negotiations, managed stakeholder communications, and maintained confidentiality to ensure a smooth transition that respected both ownership's goals and the buyer's timeline for engaging with the neighborhood.
Results
→ Successfully represented Augsburg University in the disposition of a historic community landmark
→ Protected ownership's interests while maximizing property value
→ Executed a strategic marketing and transaction process for a highly visible asset
→ Managed stakeholder communication and confidentiality throughout the sale
→ Facilitated the transition of a long-standing neighborhood institution to its next chapter
→ Delivered a successful outcome balancing financial objectives with lasting community impact
