Lowry Morrison

For decades, the 1879-era Lowry Morrison Building, with its shuttered windows and crumbling bricks, stood in stark contrast to the burgeoning energy of the North Loop, limiting retail development on part of Washington Avenue.

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Role
Element oversaw the entire project from leasing through project management, including setting the vision, managing design and construction, driving decisions, ensuring compliance with strict historic preservation requirements, obtaining historic tax credits, and transitioning to asset management for 4 years.

Opportunity & Challenges
The building was a deteriorated historic asset requiring full redevelopment. The challenge was aligning capital investment with leasing strategy while navigating preservation and financing complexity to reposition the asset for modern use.

Approach
Element guided a full rehabilitation, leveraging historic tax credits and aligning design decisions with leasing outcomes to ensure long-term performance.

Results
→ $8.0M in value created
→ 2.0x equity return achieved
→ Completed major capital improvements
→ Stabilized and reactivated asset
→ 10,000 SF of office space and 5,000 SF of retail space including (former) Edwards Dessert Kitchen and InVision