The Coven Northeast

When retired international educator Lisa Mangelsdorf decided to open her own franchise with The Coven, she knew she needed a space that reflected the values at the heart of the brand: inclusion, creativity, and connection. To help bring this vision to life, she partnered with Element's JoAnna Hicks, leveraging Element’s tenant advisory services to guide the full process—from identifying the right location in a community-focused neighborhood, to negotiating the lease and supporting project coordination.

Role
Tenant Representation, Site Selection, Lease Negotiation, and Project Coordination

Opportunity & Challenges
The Coven Northeast required more than just a functional workspace—it needed a location that embodied the brand's mission and fostered a strong sense of community. After evaluating multiple neighborhoods and property types across the metro, the challenge was finding a space that aligned with The Coven's culture, accommodated future growth, and could be transformed into a vibrant coworking destination.

Approach
The journey began with a broad search across the metro. Lisa and JoAnna evaluated a variety of neighborhoods and building types before zeroing in on Northeast Minneapolis, where the creative energy and strong community feel aligned with The Coven’s mission. A corner suite at Nordøst Exchange, a modern adaptive reuse property with brick and timber character, checked all the boxes: natural light, exposed beams, open layout, free parking, and room for growth.

Results
→ Secured The Coven's seventh location at Nordøst Exchange in Northeast Minneapolis
→ Identified a location aligned with the brand's values and target community
→ Negotiated lease terms and supported project coordination through opening
→ Delivered a workspace featuring 12 private offices and a 20-person conference room
→ Created a flexible coworking environment with fitness, outdoor, and community-focused amenities
→ Successfully opened in June 2025, expanding The Coven's growing regional footprint

The Coven Northeast offers memberships and private offices for those seeking a place to work, grow, and belong in a purpose-driven environment.